var cTimeToFadeInMsec = 1500; // so, takes 1.5 seconds to fade from initial state, to all the way opaque
var cTimeToFadeOutMsec = 2000; // 4 seconds to fade down again, once the mouse leaves
var cInitialFadeState = 0.6; // initially, everything should be 70% opaque.

function prepareFade() {
	$(".fade").fadeTo(0, cInitialFadeState);
	$(".fade").hover(
		function() { $(this).fadeTo(cTimeToFadeInMsec, 1.0); },
		function() { $(this).fadeTo(cTimeToFadeOutMsec, cInitialFadeState); }
	);
}
$(document).ready(prepareFade);